Content is king, they say, and they are right. I add: usefulness is emperor. And the client is dictator. Grid offers advice, industry research, strategies and analysis in the area of electronic and interactive publishing. The angle is content and usefulness.
Grid works for companies and institutions who want to make interactive services work for their goals, who want to better understand how interactive services affect their activities and their industry, or who want to make the difference between hype and reality in changing business models and future evolutions because of interactive services.
Toon Lowette started working in electronic publishing and interactive services in 1982. From 1982 to 1991 as online publisher for the Flemish newspaper group De Standaard (now Corelio). From 1991 on, as consultant he has managed projects and consulted the EU Commission, telecom operators, banks and other corporations, professional organisations such as the EADP, published market and industry reports, etc. in Europe.
Toon Lowette is partner of the Customer Carewords network headed by Gerry McGovern, focusing on customer centricity and task management for websites and intranets.
From 1999 to 2012, Toon Lowette was also co-founder and managing partner in 6minutes.be, publisher of e-mail business newsletters in Belgium.
Grid – why the name Grid?
Grid is the abbreviation of the Dutch proverb Goede raad is duur, or good advice doesn’t come cheap.
I think that’s a good summary of my business intentions [he said laughing].
However, there is a serious side to it as well. The word duur means expensive, but has an old, less used meaning: waardevol, valuable. And that is my real business model: to give valuable advice.
Useful, as the word I use ubiquitously as the most important in online publishing.