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Media, My Selection

Apps don’t fit with the way content works online

Apps don’t fit with the way content works online, and that is why more and more publishers are disappointed about the apps dream and how it could restore their publishing income. Apps are walled gardens and disregard one of the strongest aspects, in fact the essence of the internet: linking.

There are excellent publisher’s apps on the iPad and iPhone and some publishers may even make an income out of their app. Yet, most are still struggling with the technology and content and with Apple and its greedy 30 percent. But the strongest struggle is the walled garden. Is the paid app dead?

Read [MySelection] Are publishers waking up from their dream about apps? analysis by Matthew Ingram at GigaOm

About Toon Lowette

Customer is not king on the internet, he is dictator. Online services are successful if they allow the customer to do what he came for efficiently and without confusion. Toon Lowette is online publishing consultant in the Customer Carewords network of Gerry McGovern. Task management is the central issue. We teach websites to manage the task, not the content, not the technology. We teach websites to become relentlessly customer centric.

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