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English articles, My Selection, Top Tasks

Avoid ratios to measure success

What do you want: sales or conversion? That’s the basic question Jared Spool asks in a post on ratios as means to measure success on the web.

Hits, page views, repeat visits, session time, they are all obsolete ways to measure success on the web. Because they don’t measure how satisfied the customer is and whether he could achieve the task he came to the site for.

Jared Spool now attacks the indicators of this era: the ratios. Click-through, conversion, all these percentages.
[My selection]
Read Jared Spool’s double article

About Toon Lowette

Customer is not king on the internet, he is dictator. Online services are successful if they allow the customer to do what he came for efficiently and without confusion. Toon Lowette is online publishing consultant in the Customer Carewords network of Gerry McGovern. Task management is the central issue. We teach websites to manage the task, not the content, not the technology. We teach websites to become relentlessly customer centric.

Discussion

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  1. Pingback: Volatility and the value of a Like « Toon Lowette – Netspanning - 12 June 2012

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