English articles, My Selection, Top Tasks

Responsive design and toptasks: the user first

Separate mobile site, or responsive design? Don’t take sides in the Nielsen-Clark debate: use top task analysis to find out what your users really want. There may be no mobile web, but there certainly is mobile context, the context you need when performing a truly mobile task, the task when you are on the move.

These are a few messages from the article The Case for Responsive Web Content: It’s all about the Users by Christiaan Lustig of Sabel in the Netherlands. Christiaan is a colleague of mine in the Customer Carewords network of Gerry McGovern.

I’m convinced Christiaan is right in the core of his analysis and opinion: the case of responsive design in its essence is about not ‘always mobile’ but ‘always responsive’. It’s about the toptasks, about making it easy to the user to come and do what they want to do online. At that moment, at that place, on that device.

[My Selection] Christiaan’s article The Case for Responsive Web Content: It’s all about the Users

[My Selection] Bob Johnson, another colleague in Customer Carewords, adds his views and expertise with mobile toptasks in higher education in the US.


About Toon Lowette

Customer is not king on the internet, he is dictator. Online services are successful if they allow the customer to do what he came for efficiently and without confusion. Toon Lowette is online publishing consultant in the Customer Carewords network of Gerry McGovern. Task management is the central issue. We teach websites to manage the task, not the content, not the technology. We teach websites to become relentlessly customer centric.


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