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English articles, Media, My Selection

The value of a Like: a story of bots and fraud

Engagement is said to be of utmost importance in sociale media. You need Likes, you need followers, you need conversation. But lots of rumours about the devaluation of the Like. What if, say, 90% of the campaign money in Facebook appears to be wasted? A Belgian internet agency did the test and reports.

Jan van den Berg, active in online advertising ever since 1994, founder of several advertising agencies and web agencies, tested the Facebook Like-system in a very concrete campaign with a real purpose.

His conclusions are devastating: unsolicited Likes became very mysterious Likes. And he can’t attribute any return on investment on 90% of his budget spent.

[MySelection] See the 22 slides and read the detailed facts and conclusions in The Mysterious Facebook Likes

About Toon Lowette

Customer is not king on the internet, he is dictator. Online services are successful if they allow the customer to do what he came for efficiently and without confusion. Toon Lowette is online publishing consultant in the Customer Carewords network of Gerry McGovern. Task management is the central issue. We teach websites to manage the task, not the content, not the technology. We teach websites to become relentlessly customer centric.

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