Engagement is said to be of utmost importance in sociale media. You need Likes, you need followers, you need conversation. But lots of rumours about the devaluation of the Like. What if, say, 90% of the campaign money in Facebook appears to be wasted? A Belgian internet agency did the test and reports.
Jan van den Berg, active in online advertising ever since 1994, founder of several advertising agencies and web agencies, tested the Facebook Like-system in a very concrete campaign with a real purpose.
His conclusions are devastating: unsolicited Likes became very mysterious Likes. And he can’t attribute any return on investment on 90% of his budget spent.
[MySelection] See the 22 slides and read the detailed facts and conclusions in The Mysterious Facebook Likes