English articles, Local search, My Selection, Top Tasks

A Periodic Table for SEO – and it makes sense!

Remember the Periodic Table in chemistry class? Well, it may have been a hurdle for many youngster, but it has inspired Search Engine Land to compose a Periodic Table with all the elements necessary for a successful Search Engine Optimization. And it works, its makes sense.

What I particularly like about it is that it stresses that the 29 elements work together. The right chemistry for web pages to be found is by far not only a matter of html coding or buying the right key words.

Also, the table gives values to the elements, just like in Mendeleev’s table. Eight out of the 29 elements even give a negative value. They indeed can bring your success rate down.

The table contains lots of elements that are the basis for good task-oriented web management and customer-centric websites. Making the website task-oriented and customer-centric means making it relevant and efficient, and that, we believe, is the best way to be found in search engines. So I’m glad to find these elements that we stress in any Task Identification, Task Performance or Task-driven Architecture project:

  • Content, with Quality, Research, Words, Engage and Fresh as positive elements, and Thin and Ads as negative
  • Architechture, with Crawl, Duplicate, Sspeed, URL as positives and Cloaking as negative
  • Links, with Quality, Text, Numbers as positives and Paid and Spam as negative elements.

[My Selection] It’s an exciting table, take the time to look at it in detail on Search Engine Land

SearchEngineLand Periodic Table of SEO


About Toon Lowette

Customer is not king on the internet, he is dictator. Online services are successful if they allow the customer to do what he came for efficiently and without confusion. Toon Lowette is online publishing consultant in the Customer Carewords network of Gerry McGovern. Task management is the central issue. We teach websites to manage the task, not the content, not the technology. We teach websites to become relentlessly customer centric.


3 thoughts on “A Periodic Table for SEO – and it makes sense!

  1. It’s hard to find well-informed people for this topic, however, you seem like you know what you’re talking about!

    Posted by forexground.pl | 2 January 2014, 11:01
  2. An interesting discussion is worth comment. There’s no doubt that
    that you should publish more about this subject,
    it might not be a taboo matter but generally people
    do not talk about such topics. To the next! Cheers!!

    Posted by website | 25 September 2013, 11:12
  3. Good post. I learn something totally new and challenging on websites I stumbleupon on a daily basis.

    It’s always exciting to read through content from other authors and use something from other sites.

    Posted by http://www.dlbang.com.au/ | 8 August 2013, 22:43

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