Remember the Periodic Table in chemistry class? Well, it may have been a hurdle for many youngster, but it has inspired Search Engine Land to compose a Periodic Table with all the elements necessary for a successful Search Engine Optimization. And it works, its makes sense.
What I particularly like about it is that it stresses that the 29 elements work together. The right chemistry for web pages to be found is by far not only a matter of html coding or buying the right key words.
Also, the table gives values to the elements, just like in Mendeleev’s table. Eight out of the 29 elements even give a negative value. They indeed can bring your success rate down.
The table contains lots of elements that are the basis for good task-oriented web management and customer-centric websites. Making the website task-oriented and customer-centric means making it relevant and efficient, and that, we believe, is the best way to be found in search engines. So I’m glad to find these elements that we stress in any Task Identification, Task Performance or Task-driven Architecture project:
- Content, with Quality, Research, Words, Engage and Fresh as positive elements, and Thin and Ads as negative
- Architechture, with Crawl, Duplicate, Sspeed, URL as positives and Cloaking as negative
- Links, with Quality, Text, Numbers as positives and Paid and Spam as negative elements.
[My Selection] It’s an exciting table, take the time to look at it in detail on Search Engine Land