News sections on company websites are ubiquitous. However, hardly any visitor reads anything in the news section. Worse: often, it is counterproductive as it clutters the pages and makes search less relevant. So, why keep the news section?
Customer is not king on the internet, he is dictator. Online services are successful if they allow the customer to do what he came for efficiently and without confusion. Toon Lowette is online publishing consultant in the Customer Carewords network of Gerry McGovern. Task management is the central issue. We teach websites to manage the task, not the content, not the technology. We teach websites to become relentlessly customer centric.