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English articles, Media, Top Tasks, Toptaken

Do company websites need a news section?

News sections on company websites are ubiquitous. However, hardly any visitor reads anything in the news section. Worse: often, it is counterproductive as it clutters the pages and makes search less relevant. So, why keep the news section?

About Toon Lowette

Customer is not king on the internet, he is dictator. Online services are successful if they allow the customer to do what he came for efficiently and without confusion. Toon Lowette is online publishing consultant in the Customer Carewords network of Gerry McGovern. Task management is the central issue. We teach websites to manage the task, not the content, not the technology. We teach websites to become relentlessly customer centric.

Discussion

2 thoughts on “Do company websites need a news section?

  1. Yeah, good point, Frank. It starts with the home page indeed. But then the question comes: why need a news section at all, if it isn’t to show off on the home page? There may be other reasons to have one further on, e.g. a news and information section for journalists and editors. That is a separate target group with its own tasks, that you can address accordingly.
    The basic reasoning remains valid, home page or not, I gather: be customer-centric and hence focus on the more important tasks, and news is not one of them.

    Posted by Toon Lowette | 29 August 2013, 10:11
  2. I found it quite confusing to read that “your website doesn’t need a news section”, since what you mean is actually “your homepage doesn’t need a news section”, right?

    Posted by Frank De Graeve (@fdgraeve) | 28 August 2013, 17:34

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