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English articles, Local search, My Selection, Top Tasks

You may never see a native website again

Big data and predictive analysis are on a very clear growth path. Machines and algorithms are crawling the internet to feed applications and programs that very creatively combine personal preferences, geolocal data, personal web history and websites and online sources into a new online experience. The application may know what you want before you know it. It will drive the information to your online device without your visiting a website.

Very well. Websites and mobile apps are not an end in itself. They serve usefulness for the customer. If usefulness and customer-centricity can be achieved better in environments that don’t even use the web, so be it, so much the better.

[My Selection] Information industry expert David Worlock reports on how another industry expert Phil Cotter at the EASDP conference in Amsterdam made him realize that at one point in the future we may never see a native website again.

About Toon Lowette

Customer is not king on the internet, he is dictator. Online services are successful if they allow the customer to do what he came for efficiently and without confusion. Toon Lowette is online publishing consultant in the Customer Carewords network of Gerry McGovern. Task management is the central issue. We teach websites to manage the task, not the content, not the technology. We teach websites to become relentlessly customer centric.

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