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European Commission embraces Top Tasks

A European Commission blogpost among many, but quite remarkable. How since a couple of months the European Commission has on a journey to rationalise its numerous web sites with one central vision: that of the web visitor, the ‘customer’. In her blogpost Understanding what users need from us, Deirdre Hodson, member of the Web Rationalisation team, … Continue reading

Giving attention: 4 online marketing action points

Traditional marketing is about getting attention. Online marketing is about giving attention. That’s one of the well known one-liners by Gerry McGovern. And it’s true. There couldn’t be a wider gap than between these two forms of marketing. 4 basic rules lead to successful online marketing. They all start from the customer, not from the … Continue reading