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The case of the political home page

Politicians are experts in getting attention. Too often, websites of towns, provinces, counties, governments feature photos and news and trivia about their mayors, governors, ministers, prime ministers. They just want a political home page. They often demand it, with all their weight and power. Websites need to be designed around the customers’ needs, right? At … Continue reading

Can you suffer from an overdose of business goals?

Clear links between business goals and customer tasks are a prerequisite of any successful online presence. No organisation whatsoever can survive without a sensible balance between business goals and customer tasks. An overdose of business goals (shareholder goals, manager goals, more like it) and a huge lack of customer service and trust were two of … Continue reading

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