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Assumptions anonymous and the web

“Hi, I’m Toon and I make assumptions.” Web managers ought to out themselves as addicts to assumptions every time they assume that customers do this or that customers don’t like that without having it tested or measured. Opinion-based versus evidence-based. Evidence-based is a simple concept. We do want to build online presences evidence-based. Top tasks, … Continue reading

Online content that marries the customer task to the business goal

What’s the value of a homepage in an era where Google is the customer’s homepage? From their search engine, customers arrive on the page where (they hope) they can find what they were looking for, where they can do what they came for. And that page sits where? Could be anywhere in the site, anywhere … Continue reading