Content is king, they say, and they are right. I add: usefulness is emperor. And the client is dictator. The angle of Toon Lowette’s advice and online publishing work is content and usefulness.

Toon is content strategist at Internet Architects, the Antwerp based online strategy and presence builder.

Toon Lowette started working in electronic publishing and interactive services in 1982. From 1982 to 1991 as online publisher for the Flemish newspaper group De Standaard (now Corelio). From 1991 to 2014, as an independent consultant he has managed projects and consulted the EU Commission, telecom operators, banks and other corporations, professional organisations such as the EADP, published market and industry reports, etc. in Europe.

With Internet Architects, Toon Lowette continues his partnership, started in 2010, of the Customer Carewords network headed by Gerry McGovern, focusing on customer centricity and task management for websites and intranets.

From 1999 to 2011, Toon Lowette was also co-founder and managing partner in 6minutes.be, publisher of e-mail business newsletters in Belgium.

Tel. +32 474 28 58 49
Twitter: @tlowette
Full profile on LinkedIn
Skype toonlowette

Grid – why the name Grid?

Grid is the abbreviation of the Dutch proverb Goede raad is duur, or good advice doesn’t come cheap.
I think that’s a good summary of my business intentions [he said laughing].
However, there is a serious side to it as well. The word duur means expensive, but has an old, less used meaning: waardevol, valuable. And that is my real business model: to give valuable advice.
Useful, as the word I use ubiquitously as the most important in online publishing.


Comments are closed.

Geef uw e-mailadres om deze blog te volgen en e-mail te krijgen als nieuwe artikels worden gepubliceerd.

Toon on Twitter

%d bloggers like this: